Our exclusive research shows insights about why consumers are shopping in-store, what they are shopping for, what drives them to make spontaneous purchases, and the factors influencing their in-store experience.
Overall, visitation patterns to top U.S. retailers normalized in the first quarter of 2022 when compared to the turbulence experienced over the last two years, as tracked by location data company InMarket.
The Path to Purchase Institute's proprietary research on the evolution of the in-store shopping experience examines how consumers have adapted their shopping habits over the last year, both in-stores and online.