Though a smart shopping cart, Alexa integration and e-commerce services garnered much of the attention in Amazon Fresh’s debut, good value on stock-up trips for grocery shoppers is central to the format’s strategy.
Both before and during the pandemic, new products have continued to reach retail, with both in-store and digital activity catching the attention of Path to Purchase Institute editors. We showcase some of the notable efforts from 2020.
Path to Purchase Institute editors provide an ongoing look at the latest retail news, including COVID-19 updates and a multitude of new developments ranging from Amazon's Fresh grocery banner and CVS Pharmacy's retail media platform to Walmart's bid for TikTok and a revamped brand platform for Ahol