Liquor

T.Q. Hot, a specialty tequila with a Mexican flair, is sure to give consumers a bang for their buck. A fire-breathing bull is the focal point of the new brand's logo and point-of-purchase materials.

Visual Marketing Inc.

Environmentally conscious Finnish National Distillers, the representative of Finlandia vodka in the United States, has unveiled the Finlandia Frozen Shot Dispenser.

The Finlandia Frozen Shot Dispenser chills Finlandia vodka without using Freon, making this patent-pending display environmentally friendly and compact.

This upscale display creates a lasting on-premise presence and promotes product use. An acrylic shield protects the model ship. The display carries wooden tokens, customized with the drinking establishment's name, that are good for a free drink at a later date.

To promote holiday packaging, a rotating Christmas tree was surrounded by gift boxes. Each box rotates on its own axis. Gift boxes were fitted with a special insert and attached to the tree by a wire form that also holds a wheel on which the box rides.

Cardboard pole display simulates morphing as the classic Grand-Dad bust dissolves into a party-hearty Santa. Motion is a simple crank-and-linkage arrangement driven by a battery motor. It is a tall configuration for a dissolve motion display.

Along with the summer sun comes heat, the beach and coolers nestled among large in-store displays -- Seagram's Coolers, that is.

The Best Original Artwork award was won by Bert-Co Graphics for its Gallo Brandy Jazz effort.

The Jim Beam displays will be lent to retailers for up to six months, before moving on to other stores. The company plans to use the 750 displays in large key accounts, including warehouse-style liquor stores.

As Jim Beam Brands, Deerfield, Ill., gears up for its 200th anniversary next year, the distiller is expanding its point-of-sale advertising projects.A new end-aisle display with a mirrored header is the first massive display the company has developed in recent years.

Bacardi's cabana displays are keeping its light and dark rums in high profile for the winter months. The cabana holds 45 stacked cases of Bacardi rum.