At least for the foreseeable future (through October 2010), shoppers say that they will be reluctant to loosen their purse strings and revert back to pre-recession spending habits. Sample size n = 2,010.
To create a strong brand presence in key retail accounts. To develop a semi-permanent display with a durable base and structure to allow for future graphic kits to be installed on existing displays.
To generate impulse sales during a key promotional period for the brand based on the September "birthday" of the brand. To energize the field staff and establish "Jack's Birthday" as an annual program.
To provide consumers an easily recognizable device to draw attention to Bacardi Rum as well as an upscale and refined merchandising icon that retailers would use in their stores for years to come.
To create an intricate holiday spectacular with lights, motion and blowing snow in a Stoli holiday display. To develop a mass merchandising centerpiece to encourage select retailers to purchase large case stackings during the holiday season.
Sam's Club this month introduced Rue 33 ultra-premium, private-label vodka to the 241 stores that sell liquor. (See Images at right.) The product is the first spirit to launch under the chain's Member's Mark brand, which includes several wines.