The new product introduction required a strong visual to identify and draw attention to the Wisk "power scoop." A 3-D pop-out package replica features the scoop dipping in and out of the detergent.
Kodak is overtaking its competition with P-O-P. Aislevision (top), Actmedia cart signage (above) and displays (right) add a second wind to its Olympic promotions.
Easier-stacking tray packs are designed to cut down on setup time. Covers lift off without cutting, and products are shrink wrapped to encourage multiple sales.
GTE's Sylvania Lighting Division has introduced a host of point-of-purchase elements designed to make its merchandising programs more flexible and attractive for its broad base of retailers.