Gifts & Collectibles

To create awareness of a new product category -- computer-generated greeting cards -- and communicate that concept at retail. Also, to ensure that the purchasing process is fun, fast and easy.

To update the Gold Crown ornament merchandiser to provide interest and excitement for consumers, and to stimulate an increased level of retail activity for retailers.

Facing into the aisle at a slight angle, Hallmark's RSMs are designed to give a fresh look to seasonal product selling.

Bright orange, corrugated floorstands hold First Brands' decorative and novelty Halloween Glad bag products.

Pen pal request cards are located at both top of display and in the aisle sign. Correspondence cards come with 24 different designs, are blank inside.

Vertical full-color header announces Electripak's offer to print your child's, or your dog's, picture on an authentic Topps baseball card in exchange for a company product.

Corrugated display holding 30 cards allows family and friends to send words of encouragement and support to U.S. troops serving in the Persian Gulf as well as military bases around the world.

Kid Zone is created in American Greeting display units by addition of color-coordinated, extended caption strip, caption flags, and caption locator cards.

"Just How I Feel" display is created by fitting existing in-line card merchandisers with accessories designed for the program.

Polaroid's "Instant Gift Center" invites consumers to buy a photo portrait of themselves that then can be inserted inside a special greeting card.

Display puts giftwrap at customers' eye level, refers to Mobil's Hefty brand name.