Alpha Products, a manufacturer of a variety of mugs, cups and bottles, believes its selling power lies in its licenses and promotions. "We want to take it beyond selling a product to selling a promotion," says R.J.
The fabled Man of Steel is alive and well. The superhero has his own line of gift-wrap materials and party goods that are being featured on SuperTrays from American Greetings.
Supertrays from American Greetings highlight a variety of product categories and allow retailers to create an in-store environment in 2-foot increments.
The rack is functional, attractive and blends in with the papers, bags and boxes, further enhancing the environmental appeal of the Package line as a whole, explains a company spokesman.
Santa's Workshop, the latest creation from the American Greetings Retail Creative Services department, is designed to help storekeepers generate traditional Christmas excitment.
