Furniture

"Mr. Tea" display provides home for sample of product; pitcher holds paper insert that simulates the beverage.

Shelf display that takes up no more space than a boxed product, graphically illustrates how the new PowerLifter appliance works.

Customers can try shower head settings on display without disturbing packages.

"Fire Safety Center" is topped by educational header and samples of First Alert smoke and fire detectors and fire extinguishers.

BEFORE: Earlier display was attractive and used actual product, but it was higher than consumers like and was narrower than retailers' standard dimensions.

Corning cookware display used in test of product tie-ins with continuity promotion.

Space efficent design of the "Twister" display has allowed Empire Brush to reach into supermarkets and drug stores with "Dirt Catcher" broom promotion.

Wire basket-and-frame construction of tower display allows a quick change to more adult-style product lines.

AFTER: New display uses photos of product in room settings to demonstrate appearance and holds more than twice as many units as the earlier display.

Consumers use telephone at "Respond" interactive video kiosk to transmit information on kitchen arrangement and dimensions. Designer at other end of line uses CAD system to develop designs, alters them on instructions.

The specially designed kiosk can sit on its own cabinet or on a countertop. The system includes communication equipment and such supporting materials as a loose leaf binder that shows customers product description sheets.

Display gives shoppers a real-life trial of household central vacuum system.