Sears stores were awash in seas of yellow clearance signs during September as the retailer sought to empty stores of seasonal merchandise at summer‘s end.
JCPenney continued its focus on teens this back-to-school season, again tapping into the latest trends in digital/mobile marketing and rolling out an exclusive product line to keep up the “cool” factor.
Target used supply lists as a recurring theme in this year's back-to-school marketing campaign, which again distinctly targeted general and college-bound audiences but with a greater focus on the latter.
Walmart aimed for a bigger back-to-school basket this year by merchandising a wide range of supplies together, while also opening its aisles to both custom and national displays from an array of manufacturers.