Footwear

Laredo's neon logo gets good color contrast from its black plexiglas container.

Baby bottles so clearly symbolize infant supplies that Reebok is using this 6 1/2-feet tall version to market its crib shoes.

The several P-O-P elements supporting New Balance's $150-a-pair athletic shoes. Shoe drape, which adds drama to showings, is in foreground left.