The display is one of many prepacks Safety 1st has developed over the years as part of an overall marketing strategy, although this is the first for a licensed product.
"Research shows that people, especially children, find it fascinating to see their names on items," says an American Greetings spokeswoman. That's the thinking behind a new line of cards.
Hershey's introduction of its Reese's NutRageous candy bar was met at retail with a freestanding display that can easily attach to a power wing or sit on a countertop.