Despite a slight rise in the average duration between 1993 and 1994, coupons have been redeemable for an ever decreasing amount of time. This is due to manufacturers’ attempts to limit their liability to a shorter time frame and to ‘intensify’ redemption into a tighter promotional period.
Free-standing inserts continued to be the primary distribution vehicle for coupons, as the larger CPG companies staged print "events" and tacked on account-specific components.
The left walls (obscured), located nearest to the entrance, are dedicated to semi-permanent, brand-supplied fixtures; additional space is devoted to more temporary, promotional merchandising activity.