Cosmetics

Shannen Promotions Inc.

Versatile cube props can be backlit and can take the form of a variety of shapes, including table tents, cubes and mobiles.

Putting the rebate form directly in front of the consumer is the goal of a display for Nailene fingernail products.

Shannen Promotions Inc.

In addition to being placed on counters and window ledges, a smaller set of pluses was manufactured to fit in a feature display.

Creating Revlon's look at the point-of-sale are, from left, Bill Updegrave, manager of design engineering; Chris Rubino, art director; Jill Gossett, art director; John Lombardi, vice president of creative services and visual marketing; Anthony Valentine, creative director; Richard Tassone, art dire

Some promotional displays for L'Oreal are seasonal in nature. A recent campaign focused on the color pink for springtime fashions.

A counter display for Chaps is not meant to last forever. L'Oreal designs displays to sell down and disappear.

Consumers can look like a star, or maybe even be one. Floor stands (above) and profit centers give the promotion a boost.

Temporary displays for L'Oreal are designed to introduce customers to products and then convert them to regular buyers.

"What we hope to accomplish with promotional displays is product trial," says Laurie Houlihan, director of promotional purchasing and production for L'Oreal Inc.'s cosmetic and fragrance division.

For Hydra Perfecte makeup, the box is fitted with a component that holds testers.