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Costco Snacks Aisle
Unilever Adds Italian Flavor to BJ's
BJ's Wholesale Club this summer plays host to the Bertolli Taste of Italy Tour conducted by the Unilever Bestfoods Italian foods brand.
Frito-Lay 'Finding Nemo' Tie-in
As part of its annual summer movie tie-in, Frito-Lay hosted
Price is Nice
An Ad Age study finds price offers have the greatest influence on 'spur of the moment' purchases
Consumer Awareness of Coupon Savings, 1997-2002
Coupon Distribution by Vehicle, 2002
Free-standing inserts continued to be the primary distribution vehicle for coupons, as the larger CPG companies staged print "events" and tacked on account-specific components.
CPG Coupon Trends, 2002
An overview of NCH Marketing Services' annual report
Chart 2: Limited-Assortment Store Departmental Price Advantages
Chart 1: Total Market Basket Price Comparison, Limited Assortment vs. Supermarket
Play Big: The Consumer Packaged Goods Imperative
Excerpts from an IBM Business Consulting Services report on the state of the consumer packaged goods industry
Chart 3: Limited-Assortment Category Pricing Advantage
Consumer Food-Shopping Trip Patterns, 2003
Highlights from ACNielsen's Annual Report on Channel Shopping Shifts
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