Club & Warehouse

"Judging from this display's sell-down, Schick's Intuition introduction has been a hit with customers.

"Merchandising for club stores requires marketers to "think different." First, they need to remember that displays in these outlets receive rough handling and design accordingly.

"If you're a "duffer" like I am, this warehouse club display catches your eye. For starters, the signature logo is hard to miss. This pallet display also holds a lot of Top-Flite golf balls in special cartons of 24 each (just right for those of us who lose golf balls at an alarming rate).

The large, straightforward graphics on the display shipper (below) and the primary package (above) complement each other. In club stores, they create instant recognition for Ling Ling potstickers from as far away as 15 feet.

Mechtronics, White Plains, NY

BJ's Wholesale Club joins with Michelin tires this month for an exclusive incentive offer. Running through Sept. 27, the promotion gives away a JVC DVD player to anyone who buys four Michelin tires at BJ's tire service center.

Albertsons this week kicked off a corporate-wide awareness campaign in all 2,300 stores supporting the First Candle/Sudden Infant Death Syndrome Alliance.

Procter & Gamble this week rolls out Prilosec over-the-counter heartburn medication with a campaign that a company spokesperson says is five times larger than previous in-store programs.

How packaging demands exemplify marketing strategy at Costco and Sam's Club

Products such as the Remedy Store serve small business customers at Sam's Club. On-pack labels suggest a retail value of $160 for storeowners who buy the dispenser for $45.86.