Club & Warehouse

MasterCard International is not being quiet about its first-ever movie tie-in. The credit-card company seemingly has an account-specific overlay or connection to every other promotion being conducted for Universal Pictures'

Pinnacle Foods' Vlasic is hoping to drive trial of new Ovals, Snack'mms and Pepper Stackers pickles with two rebate offers and a sweepstakes overlay. Consumers who purchase five jars of the new products earn a $5 mail-in rebate.

Universal Pictures' Millions of packages of Kraft Foods across 20 brands including Jell-O, Oreo, Ritz, Taco Bell, Tombstone and Cool Whip are carrying

At Costco, Prilosec pallets gained space to the immediate right of pharmacy windows, and were supported by multiple window clings.

BJ's Wholesale Club takes its act to Broadway this month courtesy of a sweeps from Unilever.

The Clorox Co. this month is using in-store advertising to plug an on-pack/online sweeps offering $1 million for a new home.

Packagers face a rising visibility challenge in supercenters and club stores as these kinds of channels grow. In these retail environments, packages must communicate with consumers from longer distances.

"Here's a classic example of a display that falls victim to poor retail execution. The One-A-Day people have a lot going on in this unit, and they did a nice job of making it all work. For instance, they are featuring vitamins for both men and women with a special offer of free Bayer aspirin.

"This display may have worked too well. The makers of Claritin utilized their power wing units in a mass display on top of a base that readily displays their well-known logo and graphics. The good news: It worked to perfection and totally sold out - at $28-plus per sale.