Club & Warehouse

Tips for staging successful retail events

"Display designers have to approach club store units from an entirely different perspective than they use for almost every other class of trade. From that club point-of-view, this Gummy Bear pallet has it all.

New Dimensions Research Corp., Melville, NY

Fast Orange hand cleaner leverages the real estate of the pallet skirt to sell the brand with the copy, "Removes the Toughest Oil, Grease and Grime!"

Costco

Lack of a selling message on the corrugated tray is a lost opportunity for this DeWalt tool kit at a club store.

Skintimate women's shaving products from S. C. Johnson leverage color and the brand name on the trays that comprise the pallet.

Kraft Macaroni & Cheese utilizes a coated film overwrap that adds gloss and delivers visual excitement for a multi-pack.

Del Monte's multi-packs for club stores utilize quality printing and a glossy surface to create shelf impact.

The Quaker State package works in all three visual zones. The large logo delivers recognition from 12 feet away. Sell copy on the case delivers reasons to buy from the three-foot zone. And detailed usage information helps satisfy the shopper who wants more detail to reinforce the purchase decision.

Frito-Lay 42-packs of snacks (top) leverage the color of individual bags by using a glossy film overwrap. A 44-count package of snacks (bottom) from Jays offers much-weaker graphic appeal through a two-color corrugated shipper.