Beer

To generate incremental display and upgrade in-store display placement. Also, to provide attention-getting P-O-P resulting in increased floor traffic to the display. During the program, overwhelming demand for the can by retailers exceeded the supply.

Two-sided Miller Lite neon has no "bad" side, because it is encased in plastic. It cuts down on neon glare on the inside-facing side, but shines brightly outdoors.

The popular Elvira standee will be available to consumers for $12.95.

Flashing railroad crossing signs signal Stroh's "All Aboard!" call during Old Milwaukee in-store promotion.

Offer for a hoop set appears on both on- and off-premises promotions, capitalizes on springtime basketball frenzy.

Coors military campaign is rolling out on the back of this "truck."

Penguins, not robins, herald spring in this in-store promotion for Miller beers. Included are standees, case cards, danglers.

Crate with winter scene illustration is display for Coors holiday season brand.

New Bud Light neon sign glows from within the flat, glass sandwich (right) of the new Electriglas process. Even when not lit (left), the sign offers a distinctive identity to the logo. The new neon began appearing in early March at stores and taverns.

John Mellein (right) and Terry Freeman manage creation of Miller promotions, including these recent examples.

Visual Marketing Inc., Chicago