Beer

You won't find any "Swedish Bikini Team" in ads for Rolling Rock Premium Beer.And the folks at Latrobe Brewing Co., Latrobe, Pa., like it that way."Everything we do is completely non-mainstream, to set ourselves apart from the national beer brands," says Brad Hittle, brand manager for Rolling Rock.

Not that many years ago, beer promotion on St. Patrick's Day consisted of tavern owners throwing green food coloring into the brew. But St. Patrick's Day 1992 will see a keg-full of P-O-P efforts, all aimed at the earnin' of the green.St.

Kathy Ireland's St. Pat's Party Stop is Anheuser-Busch's multi-brand promotion for on-premise and in-store promotions.

Miller's P-O-P for St. Patrick's Day was shown to distributors last summer.

Pizza Hut had an ace in the hole and the company wasn't taking full advantage of it: Kids love pizza. Enter the "Fievel Goes West" display, a cardboard unit with characters from the recent animated feature film.

This time it's for a million bucks.

Bud Bowl has become the largest beer promotion in the category. In 1992, Bud Bowl IV will feature 18 different P-O-P items.

Football bowl season beer promotion, 200 pound E-Flute.

Stacked cases of Coors Dry combine to create a "Super Graphics" effect.

To generate incremental display and upgrade in-store display placement. Also, to provide attention-getting P-O-P resulting in increased floor traffic to the display. During the program, overwhelming demand for the can by retailers exceeded the supply.

Two-sided Miller Lite neon has no "bad" side, because it is encased in plastic. It cuts down on neon glare on the inside-facing side, but shines brightly outdoors.

The popular Elvira standee will be available to consumers for $12.95.