Beer

Utilizing a unique triangular shape, coolers provide retailers with a vehicle for selling and displaying singles of beer.

The "Parrothead Party" kits offer on-premise accounts everything they need to get into the tropical spirit of a Jimmy Buffet concert.

Miller's Monday Night Football effort will also include a P-O-P blimp to soar above on-premise patrons, and other materials.

Old Milwaukee displays offer country music fans a chance to buy a collection of hits by their favorite artists.

Miller Reserve infiltrates nine states with its integrated marketing program.

Consumers can't miss Miller Brewing's summer promotions. A wide variety of P-O-P will be used and updated throughout the season.

Seagram's Spritzer display for bars should last "forever," says a company spokesman. Some water replacement, however, will be necessary.

On-premise table cards (above) play on Miller Reserve's all-barley content and show off the bottle shape.

After shakin' its way to five major P-O-P awards in the past year, including Display and Sales Promotion of the Year, the Coors Light dancing can is back for more in the summer of 1992.Although it's hard to gauge the sales increase for 1991, it's safe to say Coors and the dancing can had a very suc

The Old Milwaukee sign lights up liquor and convenience stores.

You won't find any "Swedish Bikini Team" in ads for Rolling Rock Premium Beer.And the folks at Latrobe Brewing Co., Latrobe, Pa., like it that way."Everything we do is completely non-mainstream, to set ourselves apart from the national beer brands," says Brad Hittle, brand manager for Rolling Rock.

When Stroh Brewery introduced Old Milwaukee Genuine Draft last fall, it needed to ensure that the brand caught the customer's eye.