Beer

Stroh's wants consumers to feel like they are getting a deal when they purchase Old Milwaukee Super Value Packs, which contain 36 cans of the brew. Oversized danglers and easel/case cards give the new packaging an added in-store presence.

A case stacker that can win off-shelf display space is essential for the introduction of the new brand.

Metal signs for Ice Draft are available in ethnic versions and, along with table tents, will be the most pervasive P-O-P for the new brand.

Genuine Draft Ice KegMiller Brewing

A radiant St. Pauli Girl becomes a bit more real due to a backlit, vacuum-formed sign that incorporates neon.

They say you can't be all things to all people, but with the Miller Genuine Draft Light Flex Neon program, maybe you can.The unique advantage of the Flex program, its flexibility, actually stems from an apparent obstacle.Miller Genuine Draft Light is one of the longest brand names in the beer busin

In designing the neon unit, Miller had three goals: keep the cost reasonable, the brand recognition strong and the thematic imagery flexible.

Although it is considered the workhorse of beer P-O-P, logo mirrors for Ice Draft will allow its placement in accounts where no other pieces are used. The new brand's mirror follows the shape of the label.

Lite Sports Wall Sign SetLakeside Ltd.

The Motor City can't help but notice Miller Lite, thanks to intrusive, holographic motion frames that make the most of existing lighting.

Styrene (vacuum-metallized bottle, snowcap and snow drift, housing and copy panel); polycarbonate (internal power bar, assembly parts); fabricated sheet metal (assembly elements); 10-mil PETG (cassette); Acrylic DR (icicles); 1/8-inch diameter cold cathode lamps (illumination)

KCS Industries Inc.