Where you stand determines what you see in this Lund display. Three different images of truck accessories are "projected" by the vertical blind-like panels on the front, two visible from right and left sides and a third from facing the display.
To create a new profit center for Chrysler dealerships and to provide a more appealing environment for consumers to browse and shop. The center is completely modular, permitting dealers to design a configuration that suits available space and customers' buying habits.
To provide an eye-catching display that will blend in with the basic decor of the airline's ticket offices and will break through the clutter of materials from other travel-related products in travel agency offices.
To provide dealer showrooms with state-of-the-art, updatable, modular display units; to establish Isuzu's identity in multi-line dealers' showrooms, and to provide product information to consumers and salesmen.
Among the P-O-P materials used in Shell Oil's initial spring Bugs Bunny promotion tie-in were such items as pump toppers and pole signs (at left) and window signs and shelf danglers (at right).
To create a retail environment that reflected the cars' exciting image in the dealership facilities. The program needed to (1) complement the product line's high quality, and (2) meet consumers' desire for informative surroundings.
As the driver in this photo pumps gas, she views color monitor (mounted on post supporting canopy) that plays 30-second TV commercials. Sound comes from speakers (also mounted on the post) that are activated when auto pulls up to island. Laserdisc system plays as many as 30 of the ads continuously.
