Sorry, fellow kids, but it’s back to school in this edition of your favorite marketing-to-shoppers journal. So, turn in your flip-flops, beach books and SPF 30.
How do you succeed in a marketplace where the rules of engagement – increasingly empowered consumers, an evolving retailer landscape and a new batch of more-nimble competitors – keep changing dramatically?
The opening lines from “The Divine Comedy” – which, to be honest, are about all I remember from my college Comp Lit class – somehow sprang to mind the other day while reading, of all things, a LinkedIn group discussion.
I’ve got an old friend from the neighborhood who’s in the retail business. He’s a franchisee for a national chain and a real old-fashioned store manager.
If there’s been one constant during my two decades-plus of writing about shopper, in-store and point-of-purchase marketing, it’s the notion that this business can somehow trick, compel or otherwise mesmerize people into buying things they didn’t want to buy.
Whenever a magazine like this one gets sent to the printer, the editors have at least a few moments of angst wondering if all the information that’s soon to be published is accurate – and then worrying that the information will still be accurate when the issue lands on readers’ desks several weeks
As we begin our coverage of our 25th Hall of Fame class, it seems fitting that we close a chapter on one of the legends of the past. I am referring to Joe Ricci, who is retiring his column, “Ricci at Retail,” as of the March issue of
I didn’t shop at all on Amazon.com during the 2017 holiday season, which apparently puts me in the minority of U.S. shoppers – including within my own house, where my wife and teenage daughter made backdoor packages from Prime a near-daily occurrence in December.
I’m not much of a “holidays” guy. I think that’s because my late mother wasn’t much of a holidays gal. Back in the 1960s, my family’s Advent calendar tradition was watching her get progressively overwhelmed by the decorating and shopping and cooking and social obligations until she snapped.
I guess letting consumers call the shots isn’t always such a bad thing. As a trend, consumers demanding more explicit information about when, where and how products are made wasn’t exactly met with open arms by the industry ...
In case you’ve missed this little bit of news since its launch on Oct. 2, allow me to re-introduce you to our new and improved website, ShopperMarketingMag.com.
My summer began unceremoniously this year with a thumb caught in a door that was slammed shut by a sudden burst of thunderstorm wind. (That, admittedly, is a far less seasonally romantic image than the ones evoked by Johnny Mercer and Frank Sinatra all those years ago.)
