Viewpoint

It's safe to say that over the past five years, we've witnessed a revolution. In-store is no longer an afterthought. Everyone, from CPGs and retailers to marketing consultants and agencies, now considers the retail sales floor to be an advertising medium deserving of the highest attention.

P-O-P Times' monthly poll of product marketers

The Federal Trade Commission on July 31 kept its promise to further investigate the impact of marketing on childhood obesity by dropping a 53-page

Last month, this column made a couple (OK, a bunch) of references to (OK, the entire column) a very interesting industry event (the In-Store Marketing Expo) that's on the calendar (Sept.

At least they waited until after the Fourth of July this year.Wal-Mart, Kmart, Staples, Walgreens and scores of other retailers rolled out their back-to-school merchandising last week.

Welcome to the fourth anniversary edition of the In-Store Marketer.Since we launched instoremarketer.org in May 2003, this monthly newsletter has served as the table of contents for the site, delivering the highlights selected from among the retailer profiles, image galleries, research reports, cas

It's funny how little things can catch your eye when scanning text. As I was trying to systematically breeze through the Sunday papers and cross them off my list of good intentions, a single sentence from the May 6th edition of the

The concept of in-store media seems to be heading in the right direction.

Traveling around the industry the past dozen or so years, one of the most frequent comments I hear is something along the lines of, "I like your magazine, but please keep that Joe Ricci guy the hell away from my stuff."

Have you capitalized on any "shopper insights" this week?

You might not know it from my writings in recent months, but I'm something of a skeptic when it comes to the issue of sustainability in the point-of-purchase industry.

Remember when "sustainability" used to be called "recycling"?