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Last week a source whispered to us that Walmart is reaching out to third-party vendors to help them build a digital coupon solution for Walmart.com.

With only 15 days remaining before our

Clearly, I drew the lucky straw this month as my task was to simply test-drive a new path-to-purchase/social media mobile application for iPhone and Android named

I had the same cellphone from 2004 to 2010. It was the second one I ever owned. I sent one text message in those seven years.

This issue presents a number of interesting juxtapositions, mostly involving new-tech ideas bumping up against the retail realities of old-school execution.

It seems that shoppers, like certain content directors, don't want to think any more than is necessary.

Anyone familiar with the inner workings of the In-Store Marketing Institute knows that we're anything but averse to change. Pick one -- company name, magazine niches, seminar programming, event branding, etc. -- sooner or later, we'll probably change it.

At its June 15 Consumer 360 Conference, Nielsen released a cautionary study on rationalizing SKU assortments, reporting that nearly half of the 21,000 U.S. households surveyed would go to another store if they noticed a reduction in product variety.

As a New York Yankees fan, I'm constantly told that my team's success is due solely to the fact that George Steinbrenner -- owner since 1973 -- outspends the rest of Major League Baseball and "buys" all the superstars he needs to win the World Series.My father, a New York Mets fan by way of an earl

For the past several weeks now, one of LinkedIn's marketing groups has been discussing, "What is an Insight and How Do You Know You've Got One?" I think I've counted more than 90 different posts and, as near as I can tell, more than 90 different definitions, rebuttals, contradictions and redefiniti

Having attended numerous marketing conferences over the last 15-odd years, I can say without hesitation that I hate panel discussions.In theory, the concept of assembling a group of executives to discuss their views on an important industry topic is intriguing.

Anyone who has ever run a meeting where there will be executives from both Coca-Cola and Pepsi participating learns that there's a certain etiquette to be maintained.