No, the Institute hasn't launched another awards program. Between the just-concluded Design of the Times awards and the upcoming Shopper Marketing Effies competition — not to mention the annual Shopper Marketing Hall of Fame program and our multiple "Who's Who" features — we're probably giving enou
September turned out to be an appropriate time to change our name to the Path to Purchase Institute.The Institute's online editorial team was wrapping up coverage of a back-to-school season in which seemingly every major retailer's campaign directed shoppers to Facebook for one reason or another.
I know it’s far too early in the game to be saying this, but I think I’m already sick of QR codes.I mean, how much additional information do I really need to buy a watermelon?
Psychologists tell us that the three biggest stressors in life involve divorce, death and moving, but they are wrong. Having experienced all three, I can assure you that their torments pale in comparison to the torture of teaching grandma how to use a computer.
I was laid up with an illness during April’s Shopper Marketing Summit. However, by firing up the ol’ iPad, I was able to follow the proceedings via attendee Twitter postings.
"In a lot of ways, the Hispanic customer is just 'the customer.'"That quote came from Tony Rogers, Walmart's senior vice president of brand marketing, while speaking in March at SymphonyIRI Group's annual client summit in Miami.
At the Digital Signage Expo in February, conference sessions related to retail deployment were categorized as "Special Interest," along with seminars on health care, corporate communications and restaurant menu boards.
