E-Lab isn't a traditional P-O-P company. In its first four years, the company has tried to carve a unique niche in the marketplace by combining comprehensive observational research with design services.
Want to increase and potentially double the amount of an item a grocery shopper buys? Use numbers in P-O-P, suggests a series of studies that originated at the University of Illinois.
Research is independently funded by grants, consumer groups, and companies. It all focuses on better understanding consumers and how they relate to foods and packaged foods.
When the objective of an advertising campaign is to increase the consumption or usage frequency of a package good, copy testing measures must be sensitive to this objective.