We are thrilled to dedicate a large chunk of our final issue of 2021 to showcase the winners of our annual Women of Excellence Awards and the inaugural OmniShopper Awards.
I have a confession: I succumbed to a pandemic cliche back in January of this year. Approaching almost a year of pandemic life, we decided it was time to add a new family member — a four-legged one, to be exact.
A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase, with a spotlight on the Internet of Things.
To help our readers keep the pulse of this new, ever-evolving consumer, we sought out to poll 1,000 primary household grocery shoppers to take a look at their purchase activity — and find out how and where they’re buying specific products.
Working in the retail industry, as many of us know, often happens by chance. Many a retail exec will tell you that their path to a career in retail was a happy accident: “I fell into it!” “It was not what I had planned.” “Next thing I knew …”
I’d like to use some space here to introduce everyone to a couple of new initiatives that the Path to Purchase Institute will be rolling out this month. We hope you’ll be as excited about participating in them as we are about bringing them to our industry.
As I checked the hockey scores on NHL.com, I ran into an ad for my favorite chocolate candy brand. “Shop now,” it invited me, and when I took the click-bait it brought me to a landing page on the brand’s website.
