Walgreens

Craig Sinclair, Vice President of Advertising, Walgreens

Last summer, Walgreens lowered prices on cosmetics and promotional products to be more competitive with mass merchants.

Two-thirds of the U.S. population lives within 10 miles of a Walgreens store, but the company hopes to shorten that distance with an ambitious growth plan that targets 7,000 total stores by 2010.

Wal-Mart may beckon droves of consumers to the edge of town with tantalizingly low prices, but that's just fine with Walgreens.

This countertop display for Walgreens stores served as the core in-store design that was adapted for other configurations supporting the launch of the product. Targeted at women aged 12-49, the display was designed to complement the product's fluid, upscale packaging.

, Minneapolis, designed a temporary floorstand to do just that. CNS believed that the product required a custom blister package to hold a saline sample bottle and a box of Breathe Right nasal strips. The blister packages were produced from clear PVC and then packaged with the product.

Advertising Display Co., Lyndhurst, N.J.

Display Systems Inc., Maspeth, N.Y.

Henschel-Steinau Inc., Englewood, N.J.

This endcap display was designed to serve throughout both the cough/cold and allergy seasons. It eliminated the need for two separate displays.

Mechtronics Corp.