Abreva cold sore medication from GlaxoSmithKline, Pittsburgh, is said to be the first and only non-prescription cold sore medicine approved by the FDA to shorten healing time.
This extruded plastic display for Abreva was customized specifically for Walgreens' Rx display table, which is intended to increase awareness and sales of specific drug-related items in the high-traffic pharmacy area.
At drug accounts Walgreens, CVS and Eckerd, this display earned 85% sell-in. The display hits stores prepacked along with an optional Spanish-language header that can be swapped in.