Sales of Saitek Industries' Kasparov electronic chess games more than doubled at some Toys "R" Us stores compared to the same period last year after the company shipped an acrylic display with a header featuring a blinking red dot.
Acclaim Entertainment's new Turok: Dinosaur Hunter videogame is in no danger of becoming extinct as did the creatures the title character has to confront in the game."Outstanding retail support combined with a comprehensive global marketing program and a product that truly pushes the envelope of in
"Why buy me?"That's the question Ron Scheiblauer, director of visual merchandising for The Home Depot, thinks the P-O-P for every product he sells should ask -- and answer.