Rite Aid's year-long Glam Camp promotion entered its fourth flight recently with a free-gift offer and a sweepstakes awarding a prize package of Sony products.
Procter & Gamble placed this shelf sample for Pampers in Rite Aid stores in July 2003. News America Marketing, New York City, handles the SmartSource Showcase program.
Rite Aid kicked off the summer flight of its year-long Glam Camp campaign this month with a sweepstakes featuring a grand-prize sporting equipment package.