The countertop unit was developed to fit into OfficeMax's current planogram; to present touchable, theft-resistant products; to allow for a huge graphic area; and to be easily assembled. It is made with powder-coated fabricated metal.
Since the graphics for this display were designed to conform to a specific in-store program, damage-free modular assembly and packout was the main directive from the client. This display allows for easy viewing of all products.
The key to Keith Clark's new corrugated and wooden display is a shelf management system that merchandises each of 84 SKUs in separate sections. Remaining stock is stored inside the three-pallet, condensible display.