Both retailers are anticipating success with the recent launch of Office Depot retail areas in Stop & Shop supermarkets in New England. The partnership between the two allows Office Depot to leverage its brand name while Stop & Shop can offer its shoppers a one-stop shopping experience.
Category management systems don't always get high marks from product manufacturers because they often trade brand sizzle and excitement for a more level merchandising field. However, in the case of computer mice, keyboards and other input devices,
Standardized mats with product details and manufacturer logos make it easy to compare similar products. Color coding is used to group products into specific categories. Mats for all optical mice, for example, feature yellow highlight colors.
This rotating display was designed to increase sales of custom stamps and signs. It features a header that attracts customers' attention from a distance. The removable panels can be changed periodically for the addition of new products.
