Ralston Purina Co. is introducing its Beneful premium dog food with a curved, two-sided floorstand in which lower trays of bagged products help support the weight of the upper trays.
This giant replica of the new NesQuick packaging helped introduce it along with new multiple flavors and reusable screw top caps. It was overwhelmingly accepted by retailers and the rollout far exceeded expectations.
Kellogg Co.'s single-serve division is preparing to hit the market with a wide assortment of P-O-P options for c-stores, mass merchants and drugstores, utilizing unused retail space to maximize sales.