April 30, 2004 -- Wal-Mart and eight product manufacturers begin a trial of a radio frequency identification (RFID) system at select Supercenters and one regional distribution center in the Dallas/Fort Worth area.
When the Executive Vice President, Marketing and Consumer Communications, for the world's largest retailer, Wal-Mart, says he wants to talk about "Effective Sales Promotion," I'm all ears.
Forget automatic entry: Kraft Foods, Kimberly-Clark and McCormick & Co. are asking consumers to submit photographs, recipes and beauty tips to become eligible for contest vacation packages promoted in this week's FSIs.
With snow still on the ground in much of the country, Rite Aid began gearing up for allergy season this month with a sweepstakes from Schering-Plough's Claritin awarding a Volkswagen Beetle convertible.
Six leading brands, including Tylenol, General Mills, Dove and Johnson & Johnson, stage multi-page programs in the March 7 freestanding inserts to launch integrated campaigns with retailer support. They include: