Kraft Foods this week looks to appeal to health-conscious parents with a rare appearance in the pharmacy department at the Kroger Co.'s Ralphs, King Soopers and Dillons divisions.
Miller Brewing Co. has added the top three supermarket chains to the A-List for a summer-long party celebrating 50 years of rock and roll.
The promotion, which includes partnerships with Fender,
Pallets of Tide, Scott paper towels and Cottonelle tissue are featured up front in one of 70 Jewel-Osco stores hosting the "Racing Fan Fest," a lineup of NASCAR activities leading up to the Tropicana 400 in Chicago on July 11.
Albertsons this week rolls out a chain-wide continuity program offering free kids books with the purchase of select products from Pfizer, Kimberly-Clark and Mead Johnson.
Unilever's Wisk and Orange Glo International's OxiClean put a new spin on laundry and stain removal with a set of promotions breaking in this week's FSIs.
Jewel-Osco adds some horsepower to its promotional activity this month with a lineup of NASCAR activities including driver appearances, sweepstakes and incentive offers.