Keurig Dr. Pepper

Schweppes has introduced two new floor displays for the holidays in an effort to obtain secondary positioning in stores nationwide.The Schweppes Fountain display and the Rotating Glass display, both from Paul Flum Ideas Inc., St.

This outdoor menu extender is an increasingly popular P-O-P display for fast-food restaurant drive-through lanes. Increasing business here is a priority for QSRs: Only one in four customers currently buys a drink from the drive-through.

This Dr Pepper light thief is one of many merchandising frames the company offers. Fast-food combination meals are emphasized in P-O-P materials because of high margins.

Randy Brown, associate promotions manager, Dr Pepper/Seven-Up foodservice and Julie Robertson, promotions manager, Dr Pepper/Seven-Up foodservice, stand with two new pre-sell signs.

Marketing managers battle cola giants every day for display space and customer attention

In a world where some consumers interchange the terms "Coke" and "soft drink," Dr Pepper has to go the extra mile to register its name with the buyer.

High-impact polystyrene

Injection-molded plastic (lid and tub); polyurethane insulation; polystyrene wrap (graphics); galvanized steel (sides)