Kellogg

This display, with a milk carton design, emphasized the calcium-enriched properties and healthful benefits of the cereal.

Permanent merchandising units have become more important to Kellogg's display programs as the company has redefined its merchandising strategy.

Kellogg characters appear on much of the P-O-P for single-serve products to build on the brand equity already associated with the pantry items.

Geoff Snow, Gerard Gausselin and Tom McKay have assembled an extensive menu of P-O-P items to provide retailers with a variety of merchandising solutions and ensure the success of the newly established single-serve division.

Strategically, many of the single-serve displays are designed to utilize unused sales space, giving retailers more incentive to place the units.

Kellogg Co.'s single-serve division is preparing to hit the market with a wide assortment of P-O-P options for c-stores, mass merchants and drugstores, utilizing unused retail space to maximize sales.

Designed to be shoppable from any direction, this display was designed for placement in the dairy section of supermarkets. After being placed in about 100 stores, sales increased 400%.

Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them.

Clegg Industries Inc., Torrance, Calif.

Until recently, electronic entertainment industry marketers found that getting their P-O-P into stores was a relatively straightforward process.

Seeing a niche and creating a product to fill it has always been one of the hallmarks of Freeman Cosmetic Corp.

This bottom-line technology is breaking new ground in retail and other applications