The client requested a semipermanent display to replace a corrugated unit. It had to be durable, yet easy to set up and dismantle in the field. It also had to include interchangeable graphics. The producer came up with a unit that comes fully assembled in a folding hutch design.
Kellogg Co. was one of several manufacturers to fall into the Spider-Man licensing web. Displays and floor decals promoted free water squirters available inside specially marked cereal boxes. Clarion Marketing & Communication, Greenwich, Conn., handled the promotion.
Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms.
This audio shelf talker played a five second audio clip to remind consumers about a Kellogg's contest to reunite winning families in the U.S. with relatives in Mexico.
Injection-molded star-shaped trays merchandise six packages per row in a square foot of counter space. Restocking is easy as packages snap into holders and are held securely as the trays are rotated.
Kellogg's Foodservice Division improved upon prior cereal dispensing machines with this unit, which features fewer parts and easier disassembly for cleaning in dishwashers. Graphic inserts are easily updated.
Additional P-O-P support for Kellogg's Disney cereals includes miniature replicas of the cereal boxes featuring flashing red LEDs.
Duco Technologies, Henderson, Nev. (LEDs); EPI, Battle Creek, Mich. (printing)
