Johnson & Johnson

Albertsons this week kicked off a corporate-wide awareness campaign in all 2,300 stores supporting the First Candle/Sudden Infant Death Syndrome Alliance.

Procter & Gamble this week rolls out Prilosec over-the-counter heartburn medication with a campaign that a company spokesperson says is five times larger than previous in-store programs.

A variety of retailers are partnering with McNeil Consumer & Specialty Pharmaceuticals this fall for an online instant-win game dangling two $5,000 gift certificates to Home Depot.

If you're wondering just how pervasive the use of category captains has become in retail merchandising, look no further than Retail Merchandiser's The list of winners reads like a Who's Who of consumer product marketers and spans just about every food and grocery category.

Marin's USA, Norwalk, Conn.

Drugstores shifted back-to-school marketing into high gear this week, with Walgreens, Eckerd and Rite Aid all adding promotional overlays to merchandising activities that began in early July.

Drugstore chain Eckerd this month takes the spotlight as exclusive retail partner for a sweepstakes tied to New Line Cinema film The sweeps teams Eckerd with beauty care brand Neutrogena, along with New Line and

Marketers have turned Sunday FSIs into brand-building 'events' that get retailers fully on board

by Joe Ricci, Beacon Concepts Inc.

Rite Aid kicked off the summer flight of its year-long Glam Camp campaign this month with a sweepstakes featuring a grand-prize sporting equipment package.

Point-of-Purchase Advertising International () held its Awards Gala 2003 at the Chicago Theatre on March 17. There, the association announced the winners of its annual Outstanding Merchandising Achievement (OMA) awards competition.