Six leading brands, including Tylenol, General Mills, Dove and Johnson & Johnson, stage multi-page programs in the March 7 freestanding inserts to launch integrated campaigns with retailer support. They include:
Wal-Mart heads into its semi-annual Baby Days promotion tomorrow with a focus on Baby Connection, the chain's new private-label brand for infants and toddlers.
McNeil Nutritionals' Splenda brand continues sweetening competition in the sugar-substitute category this month through a direct-mail campaign with 10 retailers that touts the brand's new five-pound baker's bag.