Home Depot

The Home Depot

The Home Depot

Dueling do-it-yourselfers Home Depot and Lowe's this month seek to drive store traffic with vendor-sponsored promotions.

A Sacramento federal court jury this week awarded $13.6 million in damages to a supplier that accused Home Depot of copying its product design.

Safeway, Pleasanton, CA, adds mobility to its third annual "CaP CURE" cause marketing campaign this week with a mobile tour offering customers free screenings for prostate cancer.

The Black & Decker Project Place allows the company to gain consumer attention outside the "tool corral" to reach a broader base of shoppers. The display has secured significant retail space in 1,400 Home Depot stores and single-handedly increased Black & Decker's P-O-P outreach by 45%.

Display Technologies, College Point, N.Y.

Cabinet hardware is highlighted with this display. It was designed to gain multiple placements within each store and improve the brand's presentation over generic bulk-bin displays.

New Dimensions Research Corp., Melville, N.Y.

With a goal to sell $3 million worth of product within six months, this display launch exceeded expectations by selling $4.5 million worth of sealant within 4 months. As a result, Home Depot increased allocated floor space to accommodate a 144-can quarter-pallet display.

Chicago -- Providing customers with clear, concise and compelling P-O-P materials is especially challenging in home centers, where the sheer number of products and their complexity can overwhelm even the most patient shoppers.

An attached sample of a Delta faucet draws attention to this corrugated display that was designed for Home Depot outlets. Consistent package sizes enable the display to merchandise three to four different SKUs while allowing the retailer to move products to and from shelf locations.