The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves.
A shelving system includes an upper shelf exclusively supported by and at differing vertical spacings from a lower shelf that can be removably attached to an outside support of a refrigerator case.
Marketers at Sprint phone services took advantage of their official sponsorship of professional football by creating a program that attracts both phone-card users and trading-card collectors.
Buena Vista Home Video broke new ground in September with a promotional campaign for the video release of the Disney hit "Toy Story." Besides being the largest marketing event in Disney history, the campaign features no fewer than six tie-in partners."'Toy Story' was the first-ever animated feature
America has a love for its past as well as for its brands, and nothing represents the past better than the Wurlitzer, according to Richard Worth, chairman and chief executive of Delicious/Frookie Co., Des Plaines, Ill.