Point-of-Purchase Advertising International () held its Awards Gala 2003
at the Chicago Theatre on March 17. There, the association announced the winners
of its annual Outstanding Merchandising Achievement (OMA) awards competition.
Introducing a new baked bread product from General Mills, this display effectively creates visual interest, promotes a strong brand message and offers an easy-to-navigate look.
Target, sponsor of the Chip Ganassi team in the Indianapolis Racing League, is holding a sale this week on select products from Team Target co-sponsors including Energizer, General Mills, General Electric, and Lysol.
As the dollar store channel grows, so do the opportunities for brand marketers to work with retailers on effective merchandising programs--if they don't mind selling their product on the cheap.
Gift-with-purchase packages are getting more and more prolific as , Culver City, Calif., that included a DVD film attached to 'Big G' cereal boxes. Offered are family films including Jim Henson's "Muppets" films. The promotion rolled out to more than 20,000 retail outlets.
General Mills provides convenience stores with a variety of displays for its Wahoos!, Chex Mix, Bugles and Gardetto's brands. Longview Fibre Co., Minneapolis, produced the displays.