Energizer Holdings Inc. offered several different versions of a plastic battery-storage case as an on-pack premium. This version also includes a flashlight, while others featured a free battery tester.
The display for Energizer's new line of keyless entry batteries uses the shape of an automobile keyless-entry remote to attract attention and project the purpose for the batteries.
St. Louis -- Although the initial plan centered on one launch vehicle, a floorstand, the introduction of the much-anticipated Energizer e2 battery that began in late summer is still ongoing.
With a reorganized permanent merchandising department, Gillette is leveraging its buying power with suppliers and strengthening its market position at retail.
To reinforce the battery manufacturers' brand image, create an environment for one-stop shopping and increase impulse battery purchases in Target stores.