Energizer Holdings

Dollar General teamed with Energizer Holdings to promote an exclusive sweepstakes running Dec. 1, 2011 through Jan. 31.

Energizer Holdings' flagship battery brand provided Meijer with a custom pallet display containing graphics emphasizing holiday savings.

Meijer used a “Peace of Mind, Joy of Giving” tagline to market through the holidays.The retailer’s fully integrated effort received support from a variety of manufacturers who supplied customized displays and themed promotions.

Energizer Holdings' flagship battery brand ran a dedicated page within walmart.com's "In Stores Now" section (managed by Triad Retail Media, Tampa, FL) during the 2011 holidays. The seasonally themed page offered product details and "Shop Now" links to various Energizer product lines.

Walgreens' holiday marketing encouraged shoppers to "Give Beautifully" as the drugstore chain activated its "Discover Beauty Within" platform in November and December to suggest health and beauty accessories as gifts.The retailer is distributing a holiday shopping guide in-store that promotes produ

Walgreens began targeting college students in August by launching a new Facebook page.Taking a health and beauty focus, the "Walgreens Swag" page claims to be the "inside source for up-to-the-minute information about what's happening at your local Walgreens." To engage students, the drugstore chain

Energizer Holdings’ Schick promoted an in-pack offer for a $10 iTunes gift card with purchase of two SKUs in a holiday-themed FSI. Consumers submit codes to a promotional website (schicktunes.com) to redeem. 

Procter & Gamble’s Duracell joined with Walmart for a co-equity FSI touting a “Black Friday power deal” of $9.97 for a 24-count SKU of CopperTop batteries in stores and online.