, New York, to create a little excitement at retail for its well-known soups. The Campbell's Soup Can-tainer, which was modeled after the internationally-recognized Campbell's Soup can, was introduced in January at the International Housewares Show.
Want to increase and potentially double the amount of an item a grocery shopper buys? Use numbers in P-O-P, suggests a series of studies that originated at the University of Illinois.
Most of Campbell's P-O-S materials are designed to win display locations away from the soup aisle. In many cases, displays promote the soup for use in conjunction with other food products.