7-Eleven

Kraft/Nabisco's Planters brand is digging into 7-Eleven this summer with a display program cross-merchandising nuts with beverages, one of the c-store chain's highest-volume categories.

7-Eleven is leveraging tie-ins from foodservice partners PepsiCo and Kraft/Nabisco this month to turn its convenience stores into the stomping grounds for Universal Pictures'

Teaming up with a large convenience store chain means major distribution, so

7-Eleven stores carried this springload tray in their refrigerators alongside Coke, Pepsi and other soft drinks. Capri Sun's unique, soft packaging prevented it from working in standard gravity-feed trays.

Verizon joined forces with 7-Eleven stores to create four different phone cards sold only at 7-Eleven. Window posters, counter cards and a 32-foot storefront banner were some of the P-O-P designed for the in-store marketing campaign.

4,000

To help accommodate daily changes in newspaper sizes, a patented Interlok shelf design on this display allows shelves to be adjusted without the use of tools. Designed for 7-Eleven stores, the displays also provide ample viewing area of headlines while letting light enter from the back side.

7-Eleven teamed with Fox's hit show "The Simpsons" for a two-month P-O-P campaign that touted the c-store chain's proprietary food items.

Dallas --

C-store chain

Retail chain 7-Eleven has introduced a wine rack to give its stores more presence in the market and to expand its offering into a wider and higher-quality range of products.