This plastic display was created exclusively for a cross-merchandising program at convenience chain 7-Eleven in summer 2003. The campaign featured a coupon incentive for $1 off the purchase of a Go-Pak with a Hershey milk product.
7-Eleven handles most signage production signage itself (via Adams McClure, Denver). This header card was produced in May 2003 for a corrugated floorstand supplied by Frito-Lay.
Kraft/Nabisco's Planters brand is digging into 7-Eleven this summer with a display program cross-merchandising nuts with beverages, one of the c-store chain's highest-volume categories.